2014第一季麦当劳利润下滑

 

The fast-food chain said group like-for-like sales had risen 0.5% overall¹, but US sales had fallen 1.7% due partly to the severe winter weather.

 

Analysts² had forecast a 1.4% drop in like-for-like US sales.

 

The sales drop meant net income fell to $1.2bn from $1.27bn a year earlier.

 

In Europe, comparable³ sales rose 1.4% in the first quarter with a positive performance in the UK, France and Russia.

 

However, McDonald's said sales in Germany, Japan and Australia were weaker.

 

The firm said it was focused on stabilising its performance in these markets, as well as the US. 

 

McDonald's, which is the world's largest fast food business, has been battling against weak economic growth in its home US market.

 

The company's chief executive⁴ has previously⁵ said he plans to strengthen the chain's appeal to its less well off customers.

 

It also intends to offer new higher-priced products to keep drawing in customers who are prepared to spend more.

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