Tryvertising 体验式广告

时间：2012-08-08 04:53:53

（单词翻译:单击）

Tryvertising essentially1 takes product placement to the real world, integrating2 products into the daily life of consumers so they can make up their minds based on their actual experience with the products.
 
体验式广告让植入式广告走进现实生活，通过把产品融入到顾客的日常生活，使顾客根据他们的实际体验决定购买。
 
For example, Gillette distributed their new Brush-Ups teeth wipes for several months to KLM Airlines passengers after their in-flight meals. In Germany, 60 Etap budget hotels are furnished with an IKEA room.
 
举例来说，荷兰皇家航空公司的乘客享用完飞机餐之后，都能得到吉列公司免费发放的新擦牙布。在德国，60家Etap经济型酒店中有宜家家居客房。

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1 essentially nntxw     
adv.本质上，实质上，基本上
参考例句：
  • Really great men are essentially modest.真正的伟人大都很谦虚。
  • She is an essentially selfish person.她本质上是个自私自利的人。
2 integrating daa91cf20b1f12830b8d54d1dbe091f6     
使一体化( integrate的现在分词 )； 使整合； 使完整； 使结合成为整体
参考例句：
  • We should carry out the policy of integrating unified planning with the principle of adaptation to local conditions. 我们应该执行计划同因事制宜的原则相结合的政策。
  • Talks will now begin about integrating the activities of both companies. 关于合并两家公司业务的谈判现在将会开始。

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