Word of mouse 网络口碑

Word of mouse is an electronic version of the time-tested idea of word of mouth. Numerous advertisers have jumped on the word of mouse bandwagon, using a variety of innovative¹ techniques to get their message out to consumers, and businesses all over the world rely on word of mouse to promote good reputations.

“网络口碑”其实就是口碑的网络时代版本。如今很多广告商都跟随潮流，通过网络口碑来宣传产品。他们会通过各种各样的创新技术来传达信息给消费者，同时他们也依靠网络口碑来建立良好声誉。

Word of mouse can be built up on review sites, which allow users to post reviews and commentary on businesses, and it can also be generated on forums², chatrooms, and social networking sites. （Source: wisegeek.com)

公司可以通过评论网站来建立网络口碑，用户可以在该类网站上发表对公司的评论。网络口碑传播的形式还包括论坛、聊天室和社交网站等。