Fishy freckle remover inflames Chinese consumers

时间：2006-11-22 01:30:56

（单词翻译:单击）


China is attempting to crack down on false and misleading advertising1 amid rising consumer fury stemming from a spate2 of recent health scares.
 
Nov. 21 - China has banned TV ads for a freckle3 remover, touted4 as being so good it could remove spots from fish, when it not only killed fish but led to rashes, blisters5 and skin inflammation on the humans who tried it.

 

Advertisements promoting "Magic Freckle Removing Gel", produced by a Shanghai company, used a celebrity6, bogus experts and fish to endorse7 the cosmetic8, but fish exposed to the gel by a research institute later died from poisoning, the Beijing News said.

 

"(The institute) carried out a test washing the fish's spots in the gel. Two fish died successively on the third and sixth days," the paper said, citing an investigative report on Chinese state television.

 

Experts later found that three different fish had been used in the advertisement to make the cleanser appear effective, the paper said.

 

Claims that the cleanser was produced by an American company using "American technology" were also found to be false.

 

The gel used a plant-based compound often used in traditional Chinese medicine to reduce fever and phlegm, but its claim that it had spot-removing properties was "unscientific", the paper said.

 

"Not only can it not remove spots, it also has a certain amount of poison," the paper said.

 

Consumers in Shanghai, Beijing and several Chinese provinces had complained of "rashes, skin inflammation, blistering9, coloured spots and other adverse10 reactions", after using the product, the paper said.

 

The State Administration of Commerce and Industry, had banned the ad and ordered provincial11 offices to investigate, the paper said. The advertisements were no longer on television, but Internet sales were still available.

 

China is attempting to crack down on false and misleading advertising amid rising consumer fury stemming from a spate of recent health scares, but loose administration and approval procedures have resulted in a number of bogus and unsafe products going to market.

 

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1 advertising 1zjzi3     
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 spate BF7zJ     
n.泛滥，洪水，突然的一阵
参考例句：
  • Police are investigating a spate of burglaries in the area.警察正在调查这一地区发生的大量盗窃案。
  • Refugees crossed the border in full spate.难民大量地越过了边境。
3 freckle TzlyF     
n.雀簧；晒斑
参考例句：
  • The girl used many kinds of cosmetics to remove the freckle on her face.这个女孩用了很多种的化妆品来去掉她脸上的雀斑。
  • Do you think a woman without freckle or having a whiter skin would be more attractive?你认为一位没有雀斑或肤色较白的女性会比较有吸引力？
4 touted 00151f908b31d984fd20d8b48dba34f3     
v.兜售( tout的过去式和过去分词 )；招揽；侦查；探听赛马情报
参考例句：
  • She's being touted as the next leader of the party. 她被吹捧为该党的下一任领导人。
  • People said that he touted for his mother and sister. 据说，他给母亲和姐姐拉生意。 来自辞典例句
5 blisters 8df7f04e28aff1a621b60569ee816a0f     
n.水疱( blister的名词复数 )；水肿；气泡
参考例句：
  • My new shoes have made blisters on my heels. 我的新鞋把我的脚跟磨起泡了。 来自《现代汉英综合大词典》
  • His new shoes raised blisters on his feet. 他的新鞋把他的脚磨起了水疱。 来自《简明英汉词典》
6 celebrity xcRyQ     
n.名人，名流；著名，名声，名望
参考例句：
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
7 endorse rpxxK     
vt.(支票、汇票等)背书，背署；批注；同意
参考例句：
  • No one is foolish enough to endorse it.没有哪个人会傻得赞成它。
  • I fully endorse your opinions on this subject.我完全拥护你对此课题的主张。
8 cosmetic qYgz2     
n.化妆品；adj.化妆用的；装门面的；装饰性的
参考例句：
  • These changes are purely cosmetic.这些改变纯粹是装饰门面。
  • Laughter is the best cosmetic,so grin and wear it!微笑是最好的化妆品，所以请尽情微笑吧！
9 blistering b3483dbc53494c3a4bbc7266d4b3c723     
adj.酷热的；猛烈的；使起疱的；可恶的v.起水疱；起气泡；使受暴晒n.[涂料] 起泡
参考例句：
  • The runners set off at a blistering pace. 赛跑运动员如脱缰野马般起跑了。
  • This failure is known as preferential wetting and is responsible for blistering. 这种故障称为优先吸湿，是产生气泡的原因。 来自辞典例句
10 adverse 5xBzs     
adj.不利的；有害的；敌对的，不友好的
参考例句：
  • He is adverse to going abroad.他反对出国。
  • The improper use of medicine could lead to severe adverse reactions.用药不当会产生严重的不良反应。
11 provincial Nt8ye     
adj.省的，地方的；n．外省人，乡下人
参考例句：
  • City dwellers think country folk have provincial attitudes.城里人以为乡下人思想迂腐。
  • Two leading cadres came down from the provincial capital yesterday.昨天从省里下来了两位领导干部。

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