迪斯尼与上海博物馆合作发布文化礼品

Disney and the Shanghai Museum have jointly¹ released a series of cultural and creative products based on Mickey Mouse and a 3,000-year-old bronze food vessel².

 

迪斯尼与上海博物馆合作发布一系列基于米老鼠和一座3000年历史青铜鼎而创作的文化创意产品。
 

 

This year marks the 90th anniversary of Mickey, Disney's classic cartoon figure. Mickey made a surprise appearance Monday night, wearing the graceful³, wavy⁴ patterns of the body of the bronzeware.

 

The bronzeware, named Da Ke Ding, is the most precious collection in the Shanghai Museum. It is also one of the most famous and cherished ancient Chinese bronze containers in the world.

 

In a short video released by Disney, Mickey had an adventure on Da Ke Ding, surfing on its waves while traveling through space and time.

 

Six categories of creative products surrounding Mickey and the bronzeware, including toys, stationery⁵, sliding plate bags, scarves and jewelry⁶, have been launched.

 

"The crossover is a way to pay our respects to China's splendid bronze civilization and to remind us of our childhoods accompanied by Disney cartoons," said Yang Zhigang, curator of the Shanghai Museum.

 

China has planned to develop 50 museum brands of cultural creativity and 10 product research and development bases by 2020.

分享到：