大疆准备进军拉美市场

Chinese drone manufacturer DJI-Innovations, a world leader with a 70-percent share of the global market, is poised¹ to expand in Latin America over the next few years.

 

中国无人机生产商大疆创新，占全球市场份额70%的世界领先无人机生产商，准备未来几年在拉丁美洲打开市场。
 

 

Based in the southern Chinese city of Shenzhen, DJI, already well known for its Phantom² drone, expects its new range of models designed for the corporate³ sector⁴ to help boost sales growth in the region.

 

"We have seen notable growth of clients in the market segment for inspections⁵ of electrical and telephone lines, and also in agriculture," said DJI's regional director Manuel Martinez.

 

Online sales of DJI drones in Latin America began in 2014, but the company had no physical presence in the region until January 2016, so its sales share is still "quite below other markets such as China and the United States, which are constantly vying⁶ for the first place, followed by Europe," Martinez said.

 

China and the United States currently constitute 60 percent of the company's sales, with Europe accounting⁷ for 30 percent, and the remaining 10 percent are shared by the rest of Asia, Africa, the Middle East and Latin America -- but not for long. The company expects Latin American sales to catch up with those of Europe.

 

"We know that the business sector will be the market segment with the largest growth in Latin America. Compared with China, the United States and Asia, where sales are driven more by the recreational segment, the corporate sector accounts for some 97 percent of drone sales in Latin America," said Martinez.

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