(单词翻译:单击)
Education
Fudan University Shanghai, China
1992-1996
Bachelor of Business Administration, Marketing1.
Ranked first in class in Junior and Senior years; Recipient2, merit-based First Rank Scholarship.
Editor-in-chief of University Newspaper, Fudan Society.
1996 class president to Business Administration and Finance Department.
Nanchang Wenhua Middle School Jiangxi, China
1989-1992
Chairman of Student Union
English Skills
Fluent in spoken and written English
TOEFL score: 650
GMAT score: 740
Experience
China National Technical Import and Export Corporation Beijing, China
1998-2000
Senior Project Manager, Power Projects Division
Conducted market research and competitive analysis, identified new business opportunities, and co-designed strategic plan to increase division's annual sales.
Provided financial advice to clients on optimization3 of $500MM foreign funds. Analyzed4 foreign exchange exposure and formulated5 hedging strategies using currency swap6 and forward contracts.
Managed international competitive bidding and direct contracting for power generation equipment procurement7. Evaluated counterparty credit in transactions.
Negotiated equipment import contracts up to $300MM with leading global manufacturers, resulting in price reductions of up to $3.5MM and gross profit of $5MM.
Unilever (China) Ltd. Shanghai, China
1996-1998
Assistant Brand Manager, Sunlight Detergent8
Developed and implemented9 market entry strategy allowing successful product introduction to low-end consumer segment of China (70% of total population).
Test marketed the brand in a 13MM-population area and gained 14.7% volume share in 3 months.
Designed extensive distribution network for nationwide rural penetration10 that gained 48% weighted distribution within 3 months in test market area.
Developed 10-year business strategy to determine long-term profitability of the brand.
Achieved brand cost reduction by eliminating operational inefficiency11 and modifying formulation. Resulted in reducing costs by 35% compared to competitors' brands.
Marketing Executive, Detergents12
Collaborated13 with Coopers & Lybrand consultants14 on a strategic study of mass-market detergent opportunities in China, which led to a major brand development project for the company.
Planned annual brand activities. Forecasted and controlled advertising15 and promotion16 budgets.
Designed and administered market research projects. Analyzed results and developed recommendations for use in strategic planning and product modification17 decisions.
Supervised and briefed advertising agencies and market research companies.
Coordinated18 internal functional19 departments to achieve project market share and revenue targets.
Additional Information
Published writer of short stories and prose.
Associate degree in Advertising Design.
Enjoy cooking, dancing, travel and movies.
收听单词发音
1
marketing
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| n.行销,在市场的买卖,买东西 | |
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recipient
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| a.接受的,感受性强的 n.接受者,感受者,容器 | |
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optimization
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| n.最佳化,最优化;优选法;优化组合 | |
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analyzed
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| v.分析( analyze的过去式和过去分词 );分解;解释;对…进行心理分析 | |
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formulated
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| v.构想出( formulate的过去式和过去分词 );规划;确切地阐述;用公式表示 | |
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swap
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| n.交换;vt.交换,用...作交易 | |
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7
procurement
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| n.采购;获得 | |
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detergent
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| n.洗涤剂;adj.有洗净力的 | |
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implemented
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| v.实现( implement的过去式和过去分词 );执行;贯彻;使生效 | |
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penetration
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| n.穿透,穿人,渗透 | |
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inefficiency
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| n.无效率,无能;无效率事例 | |
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detergents
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| n.洗涤剂( detergent的名词复数 ) | |
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collaborated
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| 合作( collaborate的过去式和过去分词 ); 勾结叛国 | |
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consultants
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| 顾问( consultant的名词复数 ); 高级顾问医生,会诊医生 | |
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advertising
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| n.广告业;广告活动 a.广告的;广告业务的 | |
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16
promotion
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| n.提升,晋级;促销,宣传 | |
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modification
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| n.修改,改进,缓和,减轻 | |
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coordinated
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| adj.协调的 | |
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functional
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| adj.为实用而设计的,具备功能的,起作用的 | |
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