(单词翻译:单击)
28. Current wisdom says that (当前流行的看法认为)if you want a successful product, you need first to perform detailed1 market analysis, making sure that there are plenty of people who need the new product and that your entry into the market will be able to gain a significant share of that market.
29. Started at the turn of the century, 3M ( a giant American company) has been growing at a healthy rate of about 10 percent a year and it boasts of having 45,000 products on the market.
31. The extent to which the broadcast media should be censored3 for offensive language and behavior involves a conflict between our right as individuals to freely express ourselves and the duty of government to protect its citizenry from potential harm.
32. Although we may not have conclusive4 scientific evidence of a cause – effect relationship, ample anecdotal evidence establishes a significant correlation5.
33. Moreover, both common sense and our experiences with children inform us that people tend to mimic6 the language and behavior they are exposed to.
34. Those who advocate unbridled individual expression might point out that the right of free speech is intrinsic to a democracy and necessary to its survival.
35. In sum, it is in our best interest as a society for the government to censor2 broadcast media for obscene and offensive language and behavior.
36. While individuals have primary responsibility for learning new skills and finding work, both industry and government have some obligation to provide them with the means of doing so.
37. The suggested reason for buying the car is obvious: it is the intelligent choice.(注意冒号的使用)
38. In conclusion, I agree that appeals to emotion are more powerful tools than arguments and reasoning for promoting products.
39. Advertising7 is obviously the most influential8 art form in this century; it is, therefore, tempting9 to think that it is the most important.
40. The lesson here is that advertising, in itself, probably will not achieve as great importance as art.
41. Requiring businesses to provide complete product information to customers promotes various consumer interests, but at the same time imposes burdens on businesses, government, and taxpayer10.
42. While I doubt that buildings determine our character or basic personality traits, I argue that they can greatly influence our attitudes, moods, and even life styles.
43. Numerous psychological studies show that different colors influence behavior, attitudes, and emotions in distinctly different ways.
44. Women differ fundamentally from men in childbearing ability; related to this ability is the maternal11 instinct – a desire to nurture12 – that is far stronger for women than for men, generally speaking.
45. In consumer – driven industries, innovation, product differentiation13, and creativity are crucial to lasting14 success.
46. And in technology, when there are no conventional practices or ways of thinking to begin with, companies that fail to break away from last year’s paradigm15 are soon left behind by the competition.
47. Whether an individual saves too little or borrows too much depends on the purpose and extent of either activity.
48. The evidence suggests that, on balance, people today tend to concern themselves with only practical matters that are related to their life.
49. Traditionally, saving is viewed as a virtue16, while borrowing is considered as a vice17.
50. However, just the opposite may be true under certain circumstances
1
detailed
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adj.详细的,详尽的,极注意细节的,完全的 | |
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2
censor
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n./vt.审查,审查员;删改 | |
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3
censored
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受审查的,被删剪的 | |
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conclusive
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adj.最后的,结论的;确凿的,消除怀疑的 | |
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5
correlation
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n.相互关系,相关,关连 | |
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mimic
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v.模仿,戏弄;n.模仿他人言行的人 | |
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7
advertising
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n.广告业;广告活动 a.广告的;广告业务的 | |
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influential
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adj.有影响的,有权势的 | |
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tempting
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a.诱人的, 吸引人的 | |
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10
taxpayer
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n.纳税人 | |
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maternal
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adj.母亲的,母亲般的,母系的,母方的 | |
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nurture
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n.养育,照顾,教育;滋养,营养品;vt.养育,给与营养物,教养,扶持 | |
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13
differentiation
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n.区别,区分 | |
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lasting
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adj.永久的,永恒的;vbl.持续,维持 | |
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15
paradigm
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n.例子,模范,词形变化表 | |
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16
virtue
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n.德行,美德;贞操;优点;功效,效力 | |
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vice
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n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的 | |
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