Gov't bans sex suggestive ads

时间：2007-08-03 02:36:34

（单词翻译:单击）

Chinanews, Beijing, Aug 2 – The State Administration of Radio, Film and Television (SARFT) issued a notification on Wednesday requiring various local radio and TV broadcasting institutions to abide1 by related regulations when airing an advertisement. Ads that promote illegal medical products or sex tonic2 products are forbidden to be aired. Advertisements that have sex suggestive contents are also banned. Airing these advertisements has greatly damaged the public credibility of radio and TV stations, SARFT said.

 

In its notification, SARFT criticizes some local radio and TV broadcasting institutions which, in seeking economic gains, have continued to air illegal ads against SARFT's regulations. It lists four types of phenomena3 and points out that these phenomena have greatly damaged radio and TV's public credibility. The four phenomena include airing a large number of low-grade ads that contain sex suggestive contents or contain false information in promoting products like medical devices, medicines or sex tonics4; interrupting a TV program by airing commercials many times (in some places, a film broadcast on TV can be interrupted by TV commercials as many as 8 times, with the total time length for airing the commercials reaching 20 minutes); airing an ad in the form of rolling scripts at the bottom or upper corner of the TV screen or publicizing the contact information of some institutions that provide illegal short message services or audio guides; and illegally changing the ads of another TV or radio station when airing their programs.

 

SARFT requires all local radio and TV institutions to stop airing illegal ads that exaggerate the functions of medical devices, medicines, or sex tonics. Advertisements with sex suggestive contents should also be banned. At the same time, it requires local radio and TV institutions to correct their wrongdoings of punctuating5 TV programs with too many commercials or airing ads with rolling scripts.

 
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点击收听单词发音收听单词发音  

1 abide UfVyk     
vi.遵守；坚持；vt.忍受
参考例句：
  • You must abide by the results of your mistakes.你必须承担你的错误所造成的后果。
  • If you join the club,you have to abide by its rules.如果你参加俱乐部，你就得遵守它的规章。
2 tonic tnYwt     
n./adj.滋补品，补药，强身的，健体的
参考例句：
  • It will be marketed as a tonic for the elderly.这将作为老年人滋补品在市场上销售。
  • Sea air is Nature's best tonic for mind and body.海上的空气是大自然赋予的对人们身心的最佳补品。
3 phenomena 8N9xp     
n.现象
参考例句：
  • Ade couldn't relate the phenomena with any theory he knew.艾德无法用他所知道的任何理论来解释这种现象。
  • The object of these experiments was to find the connection,if any,between the two phenomena.这些实验的目的就是探索这两种现象之间的联系，如果存在着任何联系的话。
4 tonics 5722ce5f833f803d7b70cfda2e365a56     
n.滋补品( tonic的名词复数 )；主音；奎宁水；浊音
参考例句：
  • I think you have a prejudice against tonics. 我认你对补药有偏见。 来自互联网
  • Two gin and tonics, please. 请来两杯杜松子酒加奎宁水。 来自互联网
5 punctuating b570cbab6b7d9f8edf13ca9e0b6e2923     
v.（在文字中）加标点符号，加标点( punctuate的现在分词 )；不时打断某事物
参考例句：
  • Finally, it all came to a halt, with only Leehom's laboured breathing punctuating the silence. 最后，一切静止，只剩力宏吃力的呼吸，打破寂静。 来自互联网
  • Li, punctuating the air with her hands, her fingernails decorated with pink rose decals. 一边说着，一边用手在空中一挥，指甲上还画了粉红玫瑰图案。 来自互联网

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