Foreign auto giants eye on Chinese market

时间：2007-04-28 02:33:49

（单词翻译:单击）

Chinanews, Shanghai, Apr. 28 – The international auto1 show is going on in full swing in Shanghai. The show clearly sends a message that as one of the most promising2 auto markets in the world, China has attracted more foreign auto giants to come to the country to make investment. And in fact, foreign auto manufacturers do quicken their pace on their march into the Chinese market.

 

In order to realize its production goal in China, Fiat3 is making big investment in the Chinese market. The company’s senior managers have attached great importance to the Chinese market. According to Fiat’s CEO Sergio Marchionne, the company's target for 2010 is producing 300,000 auto units a year in China. The company’s manager in China also said that Fiat aimed to take a share of the Chinese market with its new products tailored to the needs of Chinese customers.

 

BMW president Norbert Reithofer came to Shanghai Auto Show this year to unveil the company's new concept car CS. In an interview, Norbert Reithofer said that although Japan was currently BMW’s largest market in Asia, the situation might change very soon. Sensing the importance of the Chinese market, BMW has set up a joint4 venture with a Chinese local auto company in Shenyang. The company has designed and produced the BMW 5 Long Wheel Base specially5 for Chinese customers. Over the past five years, BMW’s car sale in China has increased by 750%, he said.

 

Rick Wagoner, CEO of the General Motors, said that for years GM had aimed at becoming a good entrepreneur in China and they had made concerted efforts to realize the goal. At present, the Shanghai Auto Industrial Corporation has launched its national brand, and GM wants to act as their business partner to help them make the grade, he said. He said that GM would not focus on the short-term interest in China, instead it would look at China as part of its long-term goal in the world.

 

Beijing Mercedes Benz Auto Company has launched its E-class sedan. According to Dong Changzheng, the company’s executive vice6 president for brand promotion7, the new car model is targeted at senior administrators8 and business managers in China. The car has passed the environmental test from the state and is now included on the government purchasing list. Since the car was launched into the market last year, the German company has made constant changes to meet the needs of the Chinese market, he said.

 
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1 auto ZOnyW     
n.(=automobile)(口语)汽车
参考例句：
  • Don't park your auto here.别把你的汽车停在这儿。
  • The auto industry has brought many people to Detroit.汽车工业把许多人吸引到了底特律。
2 promising BkQzsk     
adj.有希望的，有前途的
参考例句：
  • The results of the experiments are very promising.实验的结果充满了希望。
  • We're trying to bring along one or two promising young swimmers.我们正设法培养出一两名有前途的年轻游泳选手。
3 fiat EkYx2     
n.命令，法令，批准；vt.批准，颁布
参考例句：
  • The opening of a market stall is governed by municipal fiat.开设市场摊位受市政法令管制。
  • He has tried to impose solutions to the country's problems by fiat.他试图下令强行解决该国的问题。
4 joint m3lx4     
adj.联合的，共同的；n.关节，接合处；v.连接，贴合
参考例句：
  • I had a bad fall,which put my shoulder out of joint.我重重地摔了一跤，肩膀脫臼了。
  • We wrote a letter in joint names.我们联名写了封信。
5 specially Hviwq     
adv.特定地；特殊地；明确地
参考例句：
  • They are specially packaged so that they stack easily.它们经过特别包装以便于堆放。
  • The machine was designed specially for demolishing old buildings.这种机器是专为拆毁旧楼房而设计的。
6 vice NU0zQ     
n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的
参考例句：
  • He guarded himself against vice.他避免染上坏习惯。
  • They are sunk in the depth of vice.他们堕入了罪恶的深渊。
7 promotion eRLxn     
n.提升，晋级；促销，宣传
参考例句：
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。
8 administrators d04952b3df94d47c04fc2dc28396a62d     
n.管理者( administrator的名词复数 )；有管理（或行政）才能的人；（由遗嘱检验法庭指定的）遗产管理人；奉派暂管主教教区的牧师
参考例句：
  • He had administrators under him but took the crucial decisions himself. 他手下有管理人员，但重要的决策仍由他自己来做。 来自辞典例句
  • Administrators have their own methods of social intercourse. 办行政的人有他们的社交方式。 来自汉英文学 - 围城

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