潘通发布2022年度色彩 仙女紫

潘通日前发布了2022年的代表色彩，这是一种用宁静蓝和活力红调制而成的新颜色，潘通将其称为“仙女紫”。这是潘通首次选用新颜色作为年度色彩，旨在传递强烈的新感觉。
 

 

While many of us will spend the final days of 2021 reflecting on its whirlwind events, global color authority Pantone has already been busy looking ahead -- to decide on the shade that will best encapsulate 2022.

2021年到了尾声，许多人都在回顾过去一年接踵而至的纷繁事件，全球色彩权威机构潘通却早已开始展望未来，决定出最能代表2022年的颜色。

 

On Wednesday it unveiled Very Peri, a periwinkle hue¹ that the company says combines the steady tranquility of blue with an energetic infusion² of red. It's the first time the company has manufactured a color instead of delving³ into their pre-existing archive.

12月8日，潘通发布了2022年度色彩，仙女紫。据称这种长春花紫色是将宁静蓝和活力红混合而成。这是潘通首次选用自己调制的新颜色，而非像以往那样选用色库里已有的颜色。

 

"It was really important for us to come up with a new color, because we have a very new vision of the world now," said Pantone Color Institute's Executive Director Leatrice Eiseman in a video call.

潘通色彩研究所的执行总监丽特里斯·艾斯曼在视频会议中讲道：“选用新颜色作为年度色彩对我们来说真的很重要，因为我们现在对世界的看法已经焕然一新。”

 

"It is literally⁴ the happiest and the warmest of all the blue hues," she added, describing the shade. "Because of that red undertone, it introduces an empowering feeling of newness, and newness is what we're looking for."

她在描述这一颜色时说道：“这是所有蓝色调中最快乐也最温暖的颜色。加入的红色给人带来一种强烈的新感觉，而这种新感觉正是我们要寻找的。”

 

The pandemic has heavily impacted how we normally live and work -- posing obstacles that have forced people to think outside the box.

疫情深深影响了人们正常的生活和工作方式，也带来了重重阻碍，这迫使人们跳出固有思维模式。

 

"We've gone through so many challenges over this time, we don't know what's going to pop up from one day to the next," said Pantone's vice⁵ president Laurie Pressman, who was also on the call. "It's curiosity that's helping⁶ people to get through these difficult times. What we would call courageous⁷ creativity."

潘通色彩研究所副所长劳里·普雷斯曼在视频会议中说：“这段时间我们经历了这么多挑战，我们不知道明天还会发生什么事。正是好奇心帮助人们度过了这些艰难时刻，或者可以称之为勇敢的创造力。”

 

"The color symbolizes⁸ the future," Eiseman adds. "(It) has that sprightly⁹, joyous¹⁰ attitude that we're talking about, that carefree confidence, and creative spirit."

艾斯曼补充道：“这一颜色象征着未来。它包含着我们谈论的那种活泼欢乐的态度，那种无忧无虑的自信，还有创新精神。”

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