新冠疫情期间牛仔裤销量锐减

新冠疫情期间，随着许多人继续居家隔离，牛仔裤恐怕不是他们每日着装的首选。长时间关闭门店和向休闲服饰风格的转变已被证实对主营牛仔裤的零售商造成了损害。

As many continue to stay home amid the coronavirus pandemic, jeans are probably not their first choice for a day's outfit¹. 

 

Many people are opting² for clothing that's both functional³ and comfortable - maybe a blazer or blouse on top and pajama pants or leggings on bottom - so that they can look presentable on work video calls and be comfortable while at home. 

 

Several denim-focused retailers⁴ - True Religion, Lucky Brand, and G-Star Raw - have already filed for bankruptcy⁵ since the pandemic began. 

 

Prolonged store closures and a shift toward casual clothing proved damaging for retailers primarily selling jeans. 

 

"But even though the pandemic has complicated this trend, it may be too early to call this the death of jeans," said Maria Rugolo, apparel industry analyst⁶ at the NPD Group. 

 

"Jeans are never going to go away. They've been a staple⁷ for over a hundred years," Rugolo said. "It's definitely something to learn from the pandemic as far as how to adapt to these elements of comfort that consumers are looking for."

 

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