Tenfold increase in Olympics franchise stores

时间：2007-02-10 00:32:48

（单词翻译:单击）

Feb.9 - Organizers of the 2008 Beijing Olympic Games plan to increase the number of Olympic franchise1 stores almost tenfold to 5,000 across China by the end of this year.

 

The current 600 franchised2 stores, mostly in major cities like Beijing and Shanghai, were insufficient3 to cover small and medium sized cities, said Chen Feng, vice4 marketing5 director with the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG). The BOCOG also plans to open franchised stores overseas this year, said a committee official who refused to give his name.

 

Price rises of franchised goods were prohibited as the Olympics approached, said Chen, adding the BOCOG had brought out 200 low-priced products, including badges, toys and stationery6, before the Spring Festival. He said the BOCOG would try to sell all the franchised goods within three to six months of the end of the games and after that no goods would be on sale.

 

The China Securities Journal on Thursday reported unnamed analysts7 forecasting sales of franchised goods would hit one billion U.S. dollars. The BOCOG's sales target is 700 million U.S. dollars. Companies applying for a franchise must have a registered capital of five million yuan (641,000 U.S. dollars) and a widespread sales network, according to the BOCOG website. The BOCOG is still considering plans to grant franchises8 to individual dealers9, said Chen.

 
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1 franchise BQnzu     
n.特许，特权，专营权，特许权
参考例句：
  • Catering in the schools is run on a franchise basis.学校餐饮服务以特许权经营。
  • The United States granted the franchise to women in 1920.美国于1920年给妇女以参政权。
2 franchised df18790f09e29d34fd9869be26d66d6a     
v.给…以特许权，出售特许权( franchise的过去式和过去分词 )
参考例句：
  • He is starting the first school himself,but subsequent ones will be franchised to use the Fujita method. 他已经自己开办了第一所学校，但是以后的学校将被特许使用富士达方法。 来自《简明英汉词典》
  • Driving tests for franchised bus are held on request by bus companies. 专营巴士的驾驶考试只在巴士公司要求下才举行。 来自互联网
3 insufficient L5vxu     
adj.(for，of)不足的，不够的
参考例句：
  • There was insufficient evidence to convict him.没有足够证据给他定罪。
  • In their day scientific knowledge was insufficient to settle the matter.在他们的时代，科学知识还不能足以解决这些问题。
4 vice NU0zQ     
n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的
参考例句：
  • He guarded himself against vice.他避免染上坏习惯。
  • They are sunk in the depth of vice.他们堕入了罪恶的深渊。
5 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
6 stationery ku6wb     
n.文具；(配套的)信笺信封
参考例句：
  • She works in the stationery department of a big store.她在一家大商店的文具部工作。
  • There was something very comfortable in having plenty of stationery.文具一多，心里自会觉得踏实。
7 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家，化验员( analyst的名词复数 )
参考例句：
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
8 franchises ef6665e7cd0e166d2f4deb0f4f26c671     
n.（尤指选举议员的）选举权( franchise的名词复数 )；参政权；获特许权的商业机构（或服务）；（公司授予的）特许经销权v.给…以特许权，出售特许权( franchise的第三人称单数 )
参考例句：
  • TV franchises will be auctioned to the highest bidder. 电视特许经营权将拍卖给出价最高的投标人。 来自《简明英汉词典》
  • Ford dealerships operated as independent franchises. 福特汽车公司的代销商都是独立的联营商。 来自辞典例句
9 dealers 95e592fc0f5dffc9b9616efd02201373     
n.商人( dealer的名词复数 )；贩毒者；毒品贩子；发牌者
参考例句：
  • There was fast bidding between private collectors and dealers. 私人收藏家和交易商急速竞相喊价。
  • The police were corrupt and were operating in collusion with the drug dealers. 警察腐败，与那伙毒品贩子内外勾结。

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