金融英语阅读:网络购物竞争加剧商家各显神通
文章来源: 文章作者: 发布时间:2008-05-13 09:13 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

As consumers hold tight to their wallets, online retailers2 will work harder this year for their share of the holiday gift list. 
With a holiday season that is expected to be the weakest since 2002, and numbers of new online customers leveling off, more Web retailers have been pushing special offers and promotions4 to draw consumers. 

As the online holiday shopping season officially kicked off yesterday, a number of retailers hosted one-day sales or special offers for the occasion. 

The Monday after Thanksgiving, tagged "Cyber Monday" by the National Retail1 Federation5, marks the first big online shopping surge for many merchants, as consumers go back to their work computers. Toys "R" Us will hold a one-day online sale and rival eToys.com will launch a two-day sale. Wal-Mart Stores will begin five days of online-only sales. Online jeweler Blue Nile will give customers 20 percent off purchases paid through PayPal, eBay's electronic payment division. Target Corp, Circuit City Stores, Sears Holdings, Crate6 & Barrel, the Discovery Store and Overstock.com are among dozens of retailers offering free shipping7 that day. 

"The online community is getting more competitive as the amount of new customers slows," according to Scott Silverman, executive director of Shop.org, an online arm of the National Retail Federation. "Add to that the concerns about the economy, and promotions and sales provide a great way to get people excited." 

Silverman said the number of retailers offering free shipping with no conditions, such as a minimum purchase, has jumped to 41.4 percent from 36 percent last year. 
Nearly one-third of retailers held special one-day sales for Cyber Monday, according to the NRF's annual survey. The number of retailers planning some type of special promotion3 surged to 72 percent of those polled from 42 percent just two years ago. 

As people trickle8 back to the office after the holiday weekend, another NRF survey polling shoppers online reports that more than half of adults plan to shop at work. How much they will ultimately spend is the real question. 

A survey by Nielsen Online forecasts most respondents will spend the same share of their gift budget online as in 2006, which could be bad news for e-tailers. 

"The fact that consumers expect to allocate10 the same share of what may be a shrinking overall holiday budget to the Web suggests that online sales growth might not live up to the 20 percent annual growth rates we have seen in years past," Ken9 Cassar, vice11 president of industry solutions for Nielsen Online, said in a written statement. 

Analysts12 at Forrester Research said American consumers are expected to spend $33 billion online this holiday season, up 21 percent from a year ago. This is a slightly slower growth rate than the 23 percent seen last year.



点击收听单词发音收听单词发音  

1 retail VWoxC     
v./n.零售;adv.以零售价格
参考例句:
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
2 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
3 promotion eRLxn     
n.提升,晋级;促销,宣传
参考例句:
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级,加了薪。
4 promotions ea6aeb050f871384f25fba9c869cfe21     
促进( promotion的名词复数 ); 提升; 推广; 宣传
参考例句:
  • All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
  • He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。
5 federation htCzMS     
n.同盟,联邦,联合,联盟,联合会
参考例句:
  • It is a federation of 10 regional unions.它是由十个地方工会结合成的联合会。
  • Mr.Putin was inaugurated as the President of the Russian Federation.普京正式就任俄罗斯联邦总统。
6 crate 6o1zH     
vt.(up)把…装入箱中;n.板条箱,装货箱
参考例句:
  • We broke open the crate with a blow from the chopper.我们用斧头一敲就打开了板条箱。
  • The workers tightly packed the goods in the crate.工人们把货物严紧地包装在箱子里。
7 shipping WESyg     
n.船运(发货,运输,乘船)
参考例句:
  • We struck a bargain with an American shipping firm.我们和一家美国船运公司谈成了一笔生意。
  • There's a shipping charge of £5 added to the price.价格之外另加五英镑运输费。
8 trickle zm2w8     
vi.淌,滴,流出,慢慢移动,逐渐消散
参考例句:
  • The stream has thinned down to a mere trickle.这条小河变成细流了。
  • The flood of cars has now slowed to a trickle.汹涌的车流现在已经变得稀稀拉拉。
9 ken k3WxV     
n.视野,知识领域
参考例句:
  • Such things are beyond my ken.我可不懂这些事。
  • Abstract words are beyond the ken of children.抽象的言辞超出小孩所理解的范围.
10 allocate ILnys     
vt.分配,分派;把…拨给;把…划归
参考例句:
  • You must allocate the money carefully.你们必须谨慎地分配钱。
  • They will allocate fund for housing.他们将拨出经费建房。
11 vice NU0zQ     
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的
参考例句:
  • He guarded himself against vice.他避免染上坏习惯。
  • They are sunk in the depth of vice.他们堕入了罪恶的深渊。
12 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家,化验员( analyst的名词复数 )
参考例句:
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
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